Archives

Internet Marketing Is at the Core of Any Growth Strategy

CIRAS NEWS, Growth

For most of the online era, companies were able to maintain two separate growth strategies: a traditional marketing plan and a web/e-commerce plan. Not anymore.

Buyers, from consumers to professional B2B purchasing agents, have changed. It is now imperative to include your website, search engine optimization, search engine market­ing, social media marketing, email marketing, and web ana­lytics as integrated pieces of your overall marketing plan.

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Digital Manufacturing—Better Efficiency via an Internet-linked Vending Machine

CIRAS NEWS, Engineering, Manufacturing

Asked to explain the value of his two-year-old electronic supply cabinets, the comparison Joe Greving reaches for is to a major technological shift.

“I can’t imagine going back to the way we used to do it,” said Greving, president of Iowa Steel Fabrication in Osceola. “Once you have an iPhone X for 30 days, you’re not going back to a flip phone.”

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CIRAS Helps Avoca Surface Take Smooth First Steps into Government Contracting

CIRAS NEWS, Government Contracting

It was a quest for help with the paperwork that sent Patrick Richards to the Flying J truck stop in Avoca.

In 2016, Richards was in the beginning stages of creating what would become Avoca Surfaces, a countertop business owned by Richards, his son, and another father-son team. Lori Holste, executive director of the Western Iowa Development Association, suggested that Richards meet with Andy Alexander, a government contracting specialist with CIRAS’ Procurement Technical Assistance Program (PTAP). And a long-term partnership was born.

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Iowa State Solar Car Team Probes the Practicality of a Sun-powered SUV

3-D Printing, CIRAS NEWS, Engineering, ISU Students, Manufacturing

Members of Iowa State University’s PrISUm solar car team see a silver lining in the clouds that dampened their recent trip to Australia for the Bridgestone World Solar Challenge.

Despite rainy weather and a missed checkpoint that knocked them out of the finish, the Iowa State engineering students are taking pride in the fact that they managed to build a practical and highly functional solar-powered SUV—one that, once tweaked, appears destined for future competitions.

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CIRAS PTAP—Iowa’s Local Link to a National Network of Contracting Expertise

CIRAS NEWS, Government Contracting

Government contracting is a byzantine business—a long and plodding trek through a jungle filled with complicated regulation, documentation, and new marketing challenges.

Sound impossible? It’s not. But no smart explorer launches a trip through the jungle without finding a good guide. CIRAS exists to serve as that guide for Iowa businesses. Many Iowa businesses have known this for a long time.

What Iowans may not know, however, is how much knowledge and experience is available to back up the CIRAS government contracting team if the way proves complicated for your particular business.

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