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I make widgets. Why should I care about cybersecurity?

It happens every day. The news fills with words like botnets, malware, ransomware, heartbleed, phishing, and sniffing. We are told we must make passwords “long and strong,” avoid “unsafe” websites, and keep computers “up to date.” We wonder what hackers could ever want with us.

Mostly, we just wonder what is safe and what we should do to protect ourselves.

Here are a few ways businesses can start to address cybersecurity:

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Assessment: Iowa Mfg Need Help with Tech, Strategy

Iowa manufacturers have been slow to take proven steps toward improving their businesses—and now face a widening technology gap and workforce challenges that are placing increasing pressure on smaller companies, according to a recent CIRAS review of the state of Iowa manufacturing.

CIRAS’ 2017–2018 Iowa Manufacturing Needs Assessment Report, a document based on comments derived from six public forums and a survey of leaders at 228 manufacturers across Iowa, shows Iowa companies continuing to sort themselves onto one side or another of a widening profitability gap.

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Kay Park Recreation—A New Generation Rebuilds the Family Business

Kay Park Recreation was born in 1954 because its founder, Keith Borglum, was in the right place at the right time.

“His older brother happened to know some guys on a county conservation board,” said Keith’s son, Larry Borglum. “In the 1950s, when they started making parks everywhere, his older brother said, ‘I know some guys who could do that…’ ”

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Planning Continues to Bring About ‘Year of Manufacturing’ Industry Expansion

Industry experts from around the state are developing a detailed plan for growing Iowa manufacturing—with CIRAS slated to play a leading role both in the plan’s design and its implementation.

The ongoing effort stems from 2017’s governor’s Year of Manufacturing initiative, which charged the Iowa Economic Development Authority and the Iowa Innovation Council (IIC) with finding ways to increase a $29 billion  manufacturing gross domestic product to $32 billion by 2022.

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Internet Marketing Is at the Core of Any Growth Strategy

For most of the online era, companies were able to maintain two separate growth strategies: a traditional marketing plan and a web/e-commerce plan. Not anymore.

Buyers, from consumers to professional B2B purchasing agents, have changed. It is now imperative to include your website, search engine optimization, search engine market­ing, social media marketing, email marketing, and web ana­lytics as integrated pieces of your overall marketing plan.

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