Have you ever thought of selling your goods and services to an Iowa public school system? A lot of money is spent in education, and districts take their spending responsibilities very seriously. There are 367 school districts throughout Iowa. Selling to a school district may be a potential opportunity for your company, but first you need to know your customer.[Read More ...]
One key market for selling your products/services involves local governments – the host of towns, cities, and counties located throughout Iowa.
Normally, the first step in doing business with local governments is to contact the municipal clerk, the county auditor, or the city Procurement Office/county Purchasing Department. This can be accomplished by personally visiting their offices to learn about their bid opportunities. If that’s not practical, you can research their websites for notices and submit your bid online/email. Or, you can simply email your company capability statement to each government’s Point of Contact (POC).[Read More ...]
At most meetings, conferences, and networking events people are asked to introduce themselves and talk about their company. This is their time to shine – it’s like free advising! But because they are uncomfortable or have trouble explaining what they do or sell, they miss a perfect opportunity to position themselves for success. The answer to this is to have a prepared elevator speech.[Read More ...]
A quick, easy way to create your elevator speech is to review your capability statement, drawing ideas from your core capabilities and differentiators. Or you could perform the following steps:[Read More ...]