DID You Know…the Three Steps to Government Contracting?

The government contracting journey can be very challenging. Companies have to do their homework and not rest on the notion that, if they are registered on SAM or state/local agencies, they will be “discovered” by government customers. The registration system is a useful tool for a government agency to conduct market research, bid notifications, etc. But this is NOT a game of, “They’re supposed to buy from us because we’re a set-aside, a TSB, etc.”

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Written by Mary Zimmerman
CIRAS PTAP Government Contracting Specialist

Things worth obtaining frequently don’t come easily. That’s why Eileen Kent, the self-described Federal Sales Sherpa and president of Custom Keynotes, LLC, created a three-step government contracting plan to help turn obstacles into stepping stones.  Below is a brief outline of what you should keep in mind as you go through the process:

  1. Develop relationships: Find the key players
    • How do they procure?
    • Who buys what you sell?
    • What contract vehicles do they use?
    • What set asides do they use?
    • What procurement procedures do they prefer?
    • What NAICs codes and PSC codes do they use to code contracts?
    • What solutions are they buying?
    • Where are they buying your kind of products/services?

Based on the information you glean,

  1. Perform a Sales Analysis
    • Who do you know at the agency?
    • Who are the incumbents?
    • Find the end user who buys what you sell and ask probing questions
    • Find out what the incumbents are NOT doing
    • What opportunities are coming down the pipeline? 
  1. Build a Sales Action Plan

Carve out opportunities based on your capabilities.  What are your best values?  (These must be quantifiable and provable.)

    • For Services: Key staff, experience, certifications, past performance, education​
    • For Products: Name brand, capabilities, specifications​
    • Overall, consider: Speed to deliver, training, support, guarantees and warranties.

Review your process and assess your progress continuously as you pursue each opportunity. Learn from what did not go well in the previous go ‘round and approach with new solutions.  (No business succeeds overnight!)

And remember – utilize one of your best resources: Your CIRAS Government Contracting Specialist!

 

For more information, contact Mary Zimmerman at maryz@iastate.edu or 515-450-1278.