Government contracting is about relationships. You have to know which government entities are in the market for the particular product or service that you provide, and they have to know you – where you are and exactly how you’re capable of helping them.
But how do you get in the game if you don’t understand the players?
For 33 years, Procurement Technical Assistance Centers (PTACs) have helped expand the number of small businesses that successfully compete for and win federal, state, and local government contracts. This month, PTACs from around the country are coming together for one special day to celebrate the success of the tens of thousands of small businesses who have benefitted from training and technical assistance delivered by their local PTACs.
Are you showing potential customers the best version of your company?
Capability statements are a key component of any government marketing plan and should be one of your main marketing materials for government customers. Capability statements act as a resume of your business, including all important information that a potential government customer would rely on for market research.