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Augmented Reality Newswire Stories

Assisted & Augmented Reality: Not as Sci-Fi As You Think

It’s a common misconception among many manufacturers that assisted and augmented reality technology are outside their reach – mystical, gimmicky technology that really has no place on their production floor.

We get it. We’ve all read science fiction novels and seen the movies. These technologies are portrayed as “space-age” bits of hardware and software that certainly cost a fortune and probably require a PhD to operate. In reality, this couldn’t be further from the truth. Augmented and assisted reality (AR) technology is so accessible that it might already be something you use every day.

Let’s break it down.

Vermeer Using Virtual Reality to Train Technicians, Captivate Customers

An Iowa equipment manufacturer who turned a CIRAS educational event into major experiments with virtual and augmented reality soon expects to see huge dividends in lower training costs and more attentive customers.

Vermeer Manufacturing Company, a Pella-based manufacturer of industrial and agricultural equipment, formed its own three-person augmented reality team in 2017, shortly after the company attended a CIRAS educational event on the topic.

Three years later, Vermeer has created a successful virtual reality marketing tool and soon will launch a new VR program to train dealer technicians how to service and repair Vermeer equipment.

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