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Augmented Reality Newswire Stories

Vermeer Using Virtual Reality to Train Technicians, Captivate Customers

An Iowa equipment manufacturer who turned a CIRAS educational event into major experiments with virtual and augmented reality soon expects to see huge dividends in lower training costs and more attentive customers.

Vermeer Manufacturing Company, a Pella-based manufacturer of industrial and agricultural equipment, formed its own three-person augmented reality team in 2017, shortly after the company attended a CIRAS educational event on the topic.

Three years later, Vermeer has created a successful virtual reality marketing tool and soon will launch a new VR program to train dealer technicians how to service and repair Vermeer equipment.

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