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Good Strategic Planning Starts with a SWOT

Usually, when you’re trying to take a cold, hard look at your future, it’s best to do it with fresh eyes.

That, according to Greg Ervin, is partly why Marion-based Timberline Manufacturing Co. has been working with CIRAS to plan the company’s best path to growth. Timberline, a maker of wire harnesses, control panels, and custom electronics that is now in its fifth year as an employee-owned business, approached CIRAS roughly a year ago seeking help with mapping the next portion of its future.

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