For John Nelson, the difference was like night and day—largely because everything looks dark when customers can’t find your website.
Nelson is sales manager for ESCP Corporation, a Davenport metal fabricator and manufacturer of metal stacking racks. ESCP’s website used to work wonderfully, he said. But then one day, a periodic Google algorithm change seemingly knocked the company out of favor. All web-based leads just evaporated.[Read More ...]