Archives

ESCP Finds Business by Making the Web Work for the Company

For John Nelson, the difference was like night and day—largely because everything looks dark when customers can’t find your website.

 Nelson is sales manager for ESCP Corporation, a Davenport metal fabricator and manufacturer of metal stacking racks. ESCP’s website used to work wonderfully, he said. But then one day, a periodic Google algorithm change seemingly knocked the company out of favor. All web-based leads just evaporated.

[Read More ...]