A major CIRAS tool for helping Iowa companies get the most out of their internet marketing efforts is moving permanently online.
The Internet Marketing Strategy Boot Camp, a popular CIRAS event that has existed for roughly eight years as a two-day deep dive into topics such as search engine optimization and web analytics, was repackaged for the first time in May as a series of webinars and follow-up consultations.
Toward the back of a long, narrow office, tucked away in a storefront that has been a south Des Moines landmark for more than 107 years, Frances Graziano sat behind a paperwork-laden desk last September and chuckled.
Was she scared? Absolutely.
“It’s terrifying,” said Graziano, president and CEO of the Graziano Brothers food company. “It’s absolutely terrifying. Is the product going to work? Do we have everything in place? Are we going to have a handle on the quality control? Is there going to be a market for our product outside of its current geographic area?”
Early this year, for the first time since 1912, the manufacture of Graziano Brothers sausage took place somewhere outside the small brick building on South Union Street. The change, which followed roughly 18 months of planning and preparation alongside CIRAS experts, is part of a broad, multistep plan to breathe new life into a historic family business and position it for a much longer future.
It all started roughly 38 years ago, when John Tiefenthaler needed a job to take part in a high school vocational program. Tiefenthaler, then 18, visited the local Holstein, Iowa, meat locker. Uncertain how to act, he clumsily introduced himself and assumed that somebody would call him later. When no one did, he eventually admitted … Continue reading Planning for Future at Tiefenthaler Quality Meats
For John Nelson, the difference was like night and day—largely because everything looks dark when customers can’t find your website.
Nelson is sales manager for ESCP Corporation, a Davenport metal fabricator and manufacturer of metal stacking racks. ESCP’s website used to work wonderfully, he said. But then one day, a periodic Google algorithm change seemingly knocked the company out of favor. All web-based leads just evaporated.