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American Power Systems Energizes Its Export Business

A Davenport manufacturer of alternators and other electrical equipment for specialty vehicles expects to more than double the amount it sells overseas within the next three years.

Officials at American Power Systems Inc. predict the company will at least double its current six-figure export sales once it fully implements everything leaders learned during a CIRAS-driven class presented via the Quad Cities Manufacturing Innovation Hub.

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Kay Park Recreation—A New Generation Rebuilds the Family Business

Kay Park Recreation was born in 1954 because its founder, Keith Borglum, was in the right place at the right time.

“His older brother happened to know some guys on a county conservation board,” said Keith’s son, Larry Borglum. “In the 1950s, when they started making parks everywhere, his older brother said, ‘I know some guys who could do that…’ ”

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Planning Continues to Bring About ‘Year of Manufacturing’ Industry Expansion

Industry experts from around the state are developing a detailed plan for growing Iowa manufacturing—with CIRAS slated to play a leading role both in the plan’s design and its implementation.

The ongoing effort stems from 2017’s governor’s Year of Manufacturing initiative, which charged the Iowa Economic Development Authority and the Iowa Innovation Council (IIC) with finding ways to increase a $29 billion  manufacturing gross domestic product to $32 billion by 2022.

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Internet Marketing Is at the Core of Any Growth Strategy

For most of the online era, companies were able to maintain two separate growth strategies: a traditional marketing plan and a web/e-commerce plan. Not anymore.

Buyers, from consumers to professional B2B purchasing agents, have changed. It is now imperative to include your website, search engine optimization, search engine market­ing, social media marketing, email marketing, and web ana­lytics as integrated pieces of your overall marketing plan.

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