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Planning Continues to Bring About ‘Year of Manufacturing’ Industry Expansion

Industry experts from around the state are developing a detailed plan for growing Iowa manufacturing—with CIRAS slated to play a leading role both in the plan’s design and its implementation.

The ongoing effort stems from 2017’s governor’s Year of Manufacturing initiative, which charged the Iowa Economic Development Authority and the Iowa Innovation Council (IIC) with finding ways to increase a $29 billion  manufacturing gross domestic product to $32 billion by 2022.

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Internet Marketing Is at the Core of Any Growth Strategy

For most of the online era, companies were able to maintain two separate growth strategies: a traditional marketing plan and a web/e-commerce plan. Not anymore.

Buyers, from consumers to professional B2B purchasing agents, have changed. It is now imperative to include your website, search engine optimization, search engine market­ing, social media marketing, email marketing, and web ana­lytics as integrated pieces of your overall marketing plan.

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On Growth: CIRAS Has Tools to Find New Technologies or New Markets

Earlier this year, Deere & Co. announced the $4.88 billion purchase of Wirtgen Group, a German company that makes construction equipment used in building roads. Analysts touted it at the time as something that would help the farm machinery manufacturer diversify and ease its dependence on agriculture.

Why is this important? Because it illustrates the realities of growing a business: there are only two real paths to do it in a lasting way—creating new products and/or finding new markets.

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