Archives

Internet Marketing Is at the Core of Any Growth Strategy

CIRAS NEWS, Growth

For most of the online era, companies were able to maintain two separate growth strategies: a traditional marketing plan and a web/e-commerce plan. Not anymore.

Buyers, from consumers to professional B2B purchasing agents, have changed. It is now imperative to include your website, search engine optimization, search engine market­ing, social media marketing, email marketing, and web ana­lytics as integrated pieces of your overall marketing plan.

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On Growth: CIRAS Has Tools to Find New Technologies or New Markets

CIRAS NEWS, Growth

Earlier this year, Deere & Co. announced the $4.88 billion purchase of Wirtgen Group, a German company that makes construction equipment used in building roads. Analysts touted it at the time as something that would help the farm machinery manufacturer diversify and ease its dependence on agriculture.

Why is this important? Because it illustrates the realities of growing a business: there are only two real paths to do it in a lasting way—creating new products and/or finding new markets.

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Iowa Vendor Conference Answers Questions, Offers Guidance

Government Contracting, Growth, Manufacturing

Mark Baker eventually concluded that government contracting was worth a shot.

No, the CEO of Des Moines-based Endless Supplies Corporation acknowledged, it was probably not going to become his company’s primary business strategy. Becker still has difficulty reconciling the fast-moving, products-always-changing world of information technology with sometimes-lengthy government procurement processes. But after a full day at the Iowa Events Center last fall spent hopping between educational presentations and asking questions of the speakers, Becker concluded that Endless Supplies ought to at least get certified so his company can show that it’s ready and able to do business with the government.

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Iowa’s Governor Officially Launches ‘Year of Manufacturing’ Initiative

Economic Development, Growth, Manufacturing, Workforce

 Gov. Terry Branstad, Lt. Governor Kim Reynolds and a host of other Iowa governmental and business leaders have unveiled a plan to boost Iowa factories during a “Year of Manufacturing.”

The Year of Manufacturing initiative, which was announced in January during Branstad’s Condition of the State address, is designed to be a 12-month, concentrated focus on improving Iowa’s manufacturing Gross Domestic Product. Led by the Iowa Economic Development Authority (IEDA), the Iowa Association of Business and Industry (ABI) and CIRAS, business leaders plan to fan out across the state to visit with companies and make certain that each firm is aware of the resources available to help them improve.

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