A Le Mars manufacturer of side-dumping truck trailers believes his business is on the road to steady growth after CIRAS helped improve the company’s management structure and confirm that its marketing is on the correct path.
SmithCo Manufacturing Inc. was founded in 1994 to make side-dump trailers for the construction industry. Change loomed, however, as the company entered its third decade. SmithCo, long popular in construction, agriculture, and municipal waste hauling, had discovered a lucrative new market in the mining industry. But could the business handle it? Operations manager Scott Lovell saw the potential for enormous growth over the horizon, and he wanted to make sure his company was ready.
Toward the back of a long, narrow office, tucked away in a storefront that has been a south Des Moines landmark for more than 107 years, Frances Graziano sat behind a paperwork-laden desk last September and chuckled.
Was she scared? Absolutely.
“It’s terrifying,” said Graziano, president and CEO of the Graziano Brothers food company. “It’s absolutely terrifying. Is the product going to work? Do we have everything in place? Are we going to have a handle on the quality control? Is there going to be a market for our product outside of its current geographic area?”
Early this year, for the first time since 1912, the manufacture of Graziano Brothers sausage took place somewhere outside the small brick building on South Union Street. The change, which followed roughly 18 months of planning and preparation alongside CIRAS experts, is part of a broad, multistep plan to breathe new life into a historic family business and position it for a much longer future.
Every two years, CIRAS asks manufacturing leaders to step back and help us understand the condition of manufacturing in Iowa. What’s your greatest struggle? What’s working? Just as importantly, what’s not?
Smart manufacturers are continuously searching for new ways to diversify their customer base, expand into new markets, and grow. Are you ready to see what the future holds? CIRAS can help you find the path.