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Marketing Research Newswire Stories

CIRAS Points Graziano Brothers to New Future

Toward the back of a long, narrow office, tucked away in a storefront that has been a south Des Moines landmark for more than 107 years, Frances Graziano sat behind a paperwork-laden desk last September and chuckled.

Was she scared? Absolutely.

“It’s terrifying,” said Graziano, president and CEO of the Graziano Brothers food company. “It’s absolutely terrifying. Is the product going to work? Do we have everything in place? Are we going to have a handle on the quality control? Is there going to be a market for our product outside of its current geographic area?”

Early this year, for the first time since 1912, the manufacture of Graziano Brothers sausage took place somewhere outside the small brick building on South Union Street. The change, which followed roughly 18 months of planning and preparation alongside CIRAS experts, is part of a broad, multistep plan to breathe new life into a historic family business and position it for a much longer future.

Did You Know?… Subcontracting Expands your Government Sales

Subcontracting opportunities can be a lucrative avenue in the government sector, which allows businesses to participate in government contracting without dealing directly with the government.

Why subcontracting? The federal contracts that are awarded to prime contractors often come with subcontracting plans containing goals for doing a percentage of the work with small businesses.

CIRAS Launching 2019 Needs Survey

Every two years, CIRAS asks manufacturing leaders to step back and help us understand the condition of manufacturing in Iowa. What’s your greatest struggle? What’s working? Just as importantly, what’s not?

MarketWise Group Provides a Place to Share Ideas, Answers

Once every other month for five years, Donna Bruesewitz has taken a day away from her office and driven somewhere to learn from others who do what she does.

Market Research Tools + CIRAS = Growth

Smart manufacturers are continuously searching for new ways to diversify their customer base, expand into new markets, and grow. Are you ready to see what the future holds? CIRAS can help you find the path.

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