Monthly Archives: April 2018

Internet Marketing Is at the Core of Any Growth Strategy

For most of the online era, companies were able to maintain two separate growth strategies: a traditional marketing plan and a web/e-commerce plan. Not anymore.

Buyers, from consumers to professional B2B purchasing agents, have changed. It is now imperative to include your website, search engine optimization, search engine market­ing, social media marketing, email marketing, and web ana­lytics as integrated pieces of your overall marketing plan.

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Digital Manufacturing—Better Efficiency via an Internet-linked Vending Machine

Asked to explain the value of his two-year-old electronic supply cabinets, the comparison Joe Greving reaches for is to a major technological shift.

“I can’t imagine going back to the way we used to do it,” said Greving, president of Iowa Steel Fabrication in Osceola. “Once you have an iPhone X for 30 days, you’re not going back to a flip phone.”

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CIRAS Helps Avoca Surface Take Smooth First Steps into Government Contracting

It was a quest for help with the paperwork that sent Patrick Richards to the Flying J truck stop in Avoca.

In 2016, Richards was in the beginning stages of creating what would become Avoca Surfaces, a countertop business owned by Richards, his son, and another father-son team. Lori Holste, executive director of the Western Iowa Development Association, suggested that Richards meet with Andy Alexander, a government contracting specialist with CIRAS’ Procurement Technical Assistance Program (PTAP). And a long-term partnership was born.

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