Monthly Archives: April 2018

GUEST VOICE: How Leading Iowa Companies Profit from Sustainability

It surprises me when I meet business leaders who still believe environmental responsibility beyond meeting regulation, or social responsibility outside their four walls, is a cost versus an investment with good returns. CSR and sustainability work around the world, and in Iowa, has proven that leading companies have found ways to do both while profiting along the way.

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Did You Know?…. Contracting with Local Governments

One key market for selling your products/services involves local governments – the host of towns, cities, and counties located throughout Iowa.

Normally, the first step in doing business with local governments is to contact the municipal clerk, the county auditor, or the city Procurement Office/county Purchasing Department. This can be accomplished by personally visiting their offices to learn about their bid opportunities. If that’s not practical, you can research their websites for notices and submit your bid online/email. Or, you can simply email your company capability statement to each government’s Point of Contact (POC). 

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Internet Marketing Is at the Core of Any Growth Strategy

For most of the online era, companies were able to maintain two separate growth strategies: a traditional marketing plan and a web/e-commerce plan. Not anymore.

Buyers, from consumers to professional B2B purchasing agents, have changed. It is now imperative to include your website, search engine optimization, search engine market­ing, social media marketing, email marketing, and web ana­lytics as integrated pieces of your overall marketing plan.

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Digital Manufacturing—Better Efficiency via an Internet-linked Vending Machine

Asked to explain the value of his two-year-old electronic supply cabinets, the comparison Joe Greving reaches for is to a major technological shift.

“I can’t imagine going back to the way we used to do it,” said Greving, president of Iowa Steel Fabrication in Osceola. “Once you have an iPhone X for 30 days, you’re not going back to a flip phone.”

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CIRAS Helps Avoca Surface Take Smooth First Steps into Government Contracting

It was a quest for help with the paperwork that sent Patrick Richards to the Flying J truck stop in Avoca.

In 2016, Richards was in the beginning stages of creating what would become Avoca Surfaces, a countertop business owned by Richards, his son, and another father-son team. Lori Holste, executive director of the Western Iowa Development Association, suggested that Richards meet with Andy Alexander, a government contracting specialist with CIRAS’ Procurement Technical Assistance Program (PTAP). And a long-term partnership was born.

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