Elevating Company Success through Cultural Transformation

The term “culture” is often used differently and invokes various interpretations. When it comes to a business and its workforce, though, we prefer describing culture as the personality of a company. Just like people, those personalities have benefits and challenges.

Companies prioritizing innovation and action can align effectively with employees who share similar values, though they should be mindful of differing energy levels among staff. Firms that are assertive and willing to take risks can benefit from incorporating empathy into their culture to maintain healthy employee relationships. On the other hand, companies resistant to change may find it challenging to attract fresh talent and ideas, which can hinder growth. Meanwhile, organizations that emphasize empathy and provide supportive environments will likely cultivate solid and enduring relationships with their employees.

Regardless of the dominant personality of a company, we know caring makes a difference—in retention and business results.

To attract the right people to apply and retain workers, employers must demonstrate appreciation for their workforce. This appreciation and value can be put into action through various tactics.

Recognizing the importance of company culture in employee attraction, retention, and business outcomes, employers need to demonstrate appreciation for their workforce. This can be achieved through the following:

  • Policies that put employees first
  • Recognition for hard work and achievements
  • Supportive work environments designed to create employee collaboration
  • Safe and ergonomically friendly spaces to work
  • Professional development opportunities
  • Genuine interactions that enhance relationship building

Such strategies attract the right talent and maintain a committed workforce. For companies aiming to foster a caring culture and that want to build enduring relationships with employees, engaging with CIRAS could be the first step toward cultural transformation.

For more information, contact Mary McGraw at mcgraw@iastate.edu or 515-231-4734.