On Growth: CIRAS Has Tools to Find New Technologies or New Markets
Earlier this year, Deere & Co. announced the $4.88 billion purchase of Wirtgen Group, a German company that makes construction equipment used in building roads. Analysts touted it at the time as something that would help the farm machinery manufacturer diversify and ease its dependence on agriculture.
Why is this important? Because it illustrates the realities of growing a business: there are only two real paths to do it in a lasting way—creating new products and/or finding new markets.