Transit Ad Firm Sees Benefits After a Second Look by CIRAS
A Carlisle advertising company that specializes in bringing brand marketing to transit buses credits a key portion of its business to the technical expertise of a CIRAS government contracting specialist.
Jeff Lamb, co-owner of Midwest Truck Advertising, said CIRAS performed a valuable service by checking over a bid proposal he submitted to the Iowa Department of Transportation in late 2017. The fledgling company was competing with several other firms for an overarching contract to see which company would have the right to place advertising on 25 of Iowa’s 35 city bus systems.