For Iowa companies ready to expand internationally, having a strategic export plan is essential for effectively reaching new markets. CIRAS offers ExporTech, a structured 12- week program equipping companies with insights and resources to grow exports in a targeted, intentional way. ExporTech provides companies with a blueprint to enter or expand their presence in international markets with confidence and clarity.
ExporTech assists companies in developing a tailored plan to significantly increase their level of exports. Supported by the U.S. Commercial Service, the NIST Manufacturing Extensions Partnership (MEP) National Network, and the Iowa Economic Development Authority (IEDA), ExporTech combines national and local expertise to offer a robust foundation for Iowa companies.
The program’s approach helps companies understand how their strengths align with potential international markets. “Our goal is to help companies see where they can make the most impact and build a practical, growth-oriented export plan,” explains Marc Schneider, CIRAS project manager. “ExporTech connects participants to an ‘Export Village’ of resources and networking opportunities to support their journey.”
After encouragement from their CIRAS strategic advisor, Brent Bormann, CFO of Rayser Holdings, participated in the program. Rayser owns J-TEC Associates, Inc., a Cedar Rapids company that produces flow meters for internal combustion engines and exhaust measurements. J-TEC had been exporting to several countries but wanted to expand further.
Bormann, along with employees from Rayser and J-TEC, participated in ExporTech, contributing their expertise throughout the program. He estimates they spent about 80 hours total. “We feel good about the program,” said Bormann. “We now have an actionable export plan.” CIRAS support, along with the structured approach of ExporTech, has been invaluable in helping Rayser set a clear path forward.
Plans are underway to host another session of ExporTech in 2025.
For more information, contact Marc Schneider at maschn@iastate.edu or 563-221-1596.