Month: March 2016

CIRAS’ Internet Marketing Boot Camp Brings Big Benefits

• Jeff Eckhoff

A three-day program, now in its fourth year, is paying off in page views, clicks, and sales for Iowa businesses. The Internet Marketing Strategy Boot Camp, first launched in 2012, has benefitted Iowa firms of all sizes, said CIRAS project manager Paul Gormley. The course covers five main points: Marketing Message Development, Web Development Best Practices, Search Engine Optimization, Social Media Marketing, and Analytics.