Elevating Business Success through Cultural Transformation

Mary McGraw
Workforce Project Manager

The term ‘culture’ is used in different ways with many different interpretations. When it comes to a business and its workforce though, I prefer describing culture as the personality of a business. Just like people, those personalities have benefits and drawbacks.

Energetic businesses are busy coming up with new innovative ideas, they are social, adventurous and tend to be action oriented. These businesses do well when they find employees that demonstrate similar personality traits but tend to be exhausting for people who are not as naturally energetic.

Bold businesses are assertive and inclined to take risks. They are confident and have a strong mission to lead their workforce. While having a strong mission and a bold stance is often an asset, it’s just as important for these companies to show empathy and consideration to maintain positive relationships with their employees.

Close-minded companies found a model that worked, and are reluctant to change. They can be perceived as difficult and defensive at times. People typically struggle to find meaning while working in these environments unless they adhere to the same mindset. It can be challenging for these companies to recruit and build new relationships. They are not able to benefit from new ideas or perspectives that can help the company grow.

The caring business is the one that demonstrates empathy, provides support and acts in the best interest of others. These types of companies are highly valued in times of need, consequently strengthening the employee bond. People tend to build long-term relationships with companies like this because they feel valued.

Regardless of the dominant personality, we know that caring makes a difference – in retention and in business results.

To attract the right people to apply and to keep those who are employed, employers must demonstrate the appreciation they have for their workforce. This appreciation and value can be put into action through a variety of tactics.

  • Policies that put the employees first
  • Recognition for hard work and achievements
  • Supportive environments designed to create inclusivity and foster collaboration
  • Safe and ergonomically friendly places to work
  • Professional development opportunities
  • Genuine interactions that enhance relationship building

If you are interested in learning how to transform your culture into one that cares and builds strong and long-term relationships with employees, please reach out to CIRAS for an initial conversation.

Another way to engage your team is with our two upcoming webinars focused on workplace culture.


For more information, contact Mary McGraw at mcgraw@iastate.edu or 515-231-4734.