A Le Mars manufacturer of side-dumping truck trailers believes his business is on the road to steady growth after CIRAS helped improve the company’s management structure and confirm that its marketing is on the correct path.
SmithCo Manufacturing Inc. was founded in 1994 to make side-dump trailers for the construction industry. Change loomed, however, as the company entered its third decade. SmithCo, long popular in construction, agriculture, and municipal waste hauling, had discovered a lucrative new market in the mining industry. But could the business handle it? Operations manager Scott Lovell saw the potential for enormous growth over the horizon, and he wanted to make sure his company was ready.